At the Avex Group, we engage in CSR activities through our business of providing entertainment with the aim of “becoming a company that creates an exciting experience.”

Reconstruction Assistance

-Dispatching professional dancers to elementary and junior high schools in Minami-Soma

Driven by our corporate mission to bring excitement and dreams to life via entertainment, we are making an ongoing effort to help out in the areas devastated by the Great East Japan Earthquake in a uniquely Avex way. In addition to making live broadcasts of the a-nation Tokyo show free and open to the public at six Ito-Yokado outlets in Iwate, Miyagi and Fukushima prefectures, we have donated 500 CD titles to 35 community FM stations in Iwate, Miyagi, Fukushima and Ibaraki prefectures. On top of that, we have been donating 4-5 music CD titles to 21 elementary and junior high schools in Minami-Soma every month since January 2014 and engaging in a number of other activities aimed at brightening the lives of those living in disaster-struck areas.
In June 2014, we started dispatching professional dancers to these areas. We launched this dance program with an eye to not only providing kids with an opportunity to get some exercise, but also to give them some insights into the world of entertainment in order to enrich their lives. We will continue this initiative in the fiscal year ending March 2016 and onward with the hope of bringing joy to the lives of even more elementary and junior high school children.

Track record of dispatching dancers (fiscal year ended March 31, 2015)
JuneHaramachi First Elementary School,
Haramachi Second Elementary School
AugustOomika Elementary School,
Haramachi Dai-1 Junior High School
SeptemberIshigami Second Elementary School,
Haramachi Dai-3 Junior High School
OctoberHaramachi Third Elementary School,
Haramachi Dai-1 Junior High School
NovemberOoda Elementary School,
Haramachi Dai-2 Junior High School
DecemberIshigami First Elementary School,
Yasawa Elementary School
JanuaryIshigami First Elementary School,
Ishigami Second Elementary School
FebruaryTakahira Elementary School
12 schools in total

Support for Para-Sports

-Actively hiring challenged athletes

Since 2008, Avex has been actively recruiting top athletes who, despite their disabilities, are at the forefront of sports. Since we view sports as entertainment for everyone, we formed a team dubbed the Avex Challenged Athletes in 2013.
Today, we support 12 athletes and 1 team competing in 9 different sports. Sponsoring more athletes at the Sochi 2014 Paralympic Winter Games than any other company, Avex sent three top competitors who recorded outstanding results. We are an entertainment company with a mission to move the world, and to do that, we will continue to stand behind the best athletes in the world as we bring excitement and dreams to life.

Avex athletes / team (as of August 2015)
Yoshiko TanakaYuji TakadaNaoki YasuKeiichi Sato
Chika UemuraYui KamijiYuka KiyamaKento Masaki
Hiroki SaegusaSaki TakakuwaMinemura Para Swim Squad (Airi Ike)
Shizuka Hangai
Activities and achievements (fiscal year ended March 31, 2015)
  • Yui Kamiji topped the world wheelchair tennis player rankings and completed the doubles Grand Slam for the year.
  • Five Avex-affiliated athletes participated in the Asian Para Games in Incheon, Korea (the largest number of participating athletes from a single company).
  • Avex formed a business alliance with the Challenged Athletes Project (CAP).
  • Avex was a special sponsor for the International Women's Wheelchair Basketball Friendship Games (a.k.a. the “Osaka Cup”).
  • Avex is an official supporter of the Japanese Para-Sports Association.