The Artist Agency Business discovers, nurtures and manages artists and talent.

It develops a master plan incorporating the brand concepts, target segments, medium-term plans, etc. for each artist and talent to develop business in the way most suitable for their individual characteristics, in cooperation with the Content Business and Platform Business. It maximizes artist value by developing business through vertical cooperation in the Group under the master plan.

With the paradigm of the music industry changing, the Artist Agency Business is our core business that will go on to support the growth of the Avex Group.

Artist Agency Business

• Discovering artists and talent through auditions, etc.
• Nurturing of artists and talent at the Avex Artist Academy, etc.
• Managing artists and talent, and casting for TV programs, commercials, etc.