The Content Business specializes in content production that serves as the basis for expansion into package sales, digital distribution and other areas.

In music content production, the genre, taste and other elements of songs are decided based on the master plan developed by the Artist Agency Business, user trends and other factors. We also produce music video clips that play an important role in promotion. Songs are produced not only for Avex artists but also for artists from other agencies.

In video content production, the Content Business handles planning, production, investment, purchasing and other aspects of diversified content genres, including movies, anime and variety. It produces the content of BeeTV, the video distribution services provided by the Platform Business.

Content Business

• Planning and production of music content
• Planning and production of movie content